The 7 Deadly Sins of Negotiations with CINDY WATSON

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In your career, have you felt like you can only be heard by being loud, pushy or even rude? Do you think that being “tough” is the best way to get what you want? Well, it’s time to change your approach because the hard truth is that your feminine side is the key to success.

In this episode, my expert guest, Cindy Watson of Women on Purpose, and I are busting myths around negotiation, including the myth that men are better negotiators. In fact, most of the traits that make a good negotiator are considered feminine, such as empathy and active listening. That means you’ll achieve better results when you focus on building better relationships and trust rather than being aggressive to reach your desired outcome.

By the end of our conversation, you’ll understand the 7 Deadly Sins of Negotiation, and what you should be doing instead. Plus, find out how to prepare for every negotiation with her 5W model for effective negotiation, which you can also read about in her book, The Art of Feminine Negotiation: How to Get What You Want from the Boardroom to the Bedroom.

Cindy and I also discuss the unconscious gender bias in our workplace culture, especially in regards to bias from women towards women, its impact on the way we show up and perform at work, and how to tackle the issue and take control of your career.

Tune in to learn the art of feminine negotiation, and get an awesome freebie from Cindy!


  • The cost of being “tough” in your professional life
  • Why Cindy to changed her approach to negotiation
  • Myths around negotiation and skills in a good negotiator
  • Cindy’s 5W model for effective negotiating
  • What it means to show up with intention
  • How to overcome unconscious gender bias
  • The 7 deadly sins of negotiation
  • Why you should “lean into the messiness”

Get your FREE workbook on The Art of Feminine Negotiation, plus more free resources, today!

What challenges are you or your team having in becoming a powerhouse leader? Book a call with me and let’s talk!

Download my eBook, The 3 ‘Must-Have’ Myths for Success, here:

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This episode was produced by Podcast Boutique

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