The 80/20 Rule of Value!

If I were to ask you, What do you get off on?, what is the first thing that comes to your mind?

Now, let’s keep it clean… and this is coming from someone with a book titled, Shedding the Corporate Bitch.

But, seriously, what gets you really excited, amp’d up, and wanting more in the work you do?

This question came up in recent client calls and radio interviews I was a guest on… and it’s a great question to help you discover WHY your prospects should work with you, and your current ones love working with you.

Prospects and clients aren’t interested in WHAT you do or even HOW you do it. They ultimately want to know WHY they should like, know, trust and do with you.

It’s not your typical response to WHY though… it isn’t because:
– you’re a great person
– have a great product, service, process, framework, etc.
– you guarantee results
– will make them lots of money
– and so on…

The WHY response they want to know is – the value, impact, influence, change, shift, transformation, and overall result you will bring to their work and/or life.

You often asks them – what do you want your life to look like 1, 3, 10 years from now?

That is the WHY you want to learn, understand, and give them.

It’s about THEM and the fulfillment of their want, need or desire.  That is what they want to hear, because everything else you may tell them about the WHAT and HOW is about YOU and that won’t get them to open up their wallet.

So, since we talk a lot about the 80/20 Rule of practically everything… consider it here.

Spend 80% of your attention, focus, and messaging on the WHY, and 20% talking about the WHAT and HOW, and watch your own results change.

If you are struggling to nail down exactly why customers should work with you, the value you bring to their life, or maybe you need a process for facilitating your strategy/enrollment calls to the point of acquiring a client…. 

SCHEDULE a complimentary session with me HERE.  You don’t need to struggle or go it alone.


Other Happenings:

Clint Arthur, The Celebrity Entrepreneur, joined us on Shedding the Bitch Radio to discuss How to Be Somebody Special!


Leave a Comment

CommentLuv badge