The 6 P’s of Powerful Communication

Earlier in the week, I spent the afternoon leading a session on Powerful Communication with 7 clients. 

From the pre-workshop survey I sent out, they expressed exasperation over why communicating with others is so challenging. Their comments were so intense I could feel their emotions through the google form I was reading.

They wanted to understand:
– How do I influence others to do what I need them to do?
– How do I get my message across clearly so folks take action?
– How can I deal with difficult conversations better?
– How can I get someone to respond to me?

Can you relate to these being your own challenges?

The last thing they were expecting me to say is, that it isn’t the person receiving the communication that’s necessarily at fault in not responding, taking action, etc..  It lies on the communicator and what or how they communicated.

Say What!!! 😲

So, a major point of discussion in the 3 hours together walked through the 6 P’s of Powerful Communication.

What I have found over the last 12 years, working with small to corporate size companies, their teams and leaders, is that, when they focus on these 6 P’s as they approach a discussion, whether easy or heard, big or small, they greatly improve the outcome, effectiveness and confidence they have in all of their communications.


  1. PLAN

Most of the struggle indviduals deal with at home or in the workplace when it comes to communicating is their lack of Planning and Preparing, along with Processing and Pursuing. They’re terrific at talking, directing, even dictating but they’re not so great at being intentional and thoughtful about what it is they need to communicate, what the win-win is for both parties, and how best to deliver it.

What do I mean by that?

If folks are not responding, not acting, or challenging already difficult discussions, it comes down to what and how you say something.

For example; in the planning and preparing, even practicing phases; it’s all about ensuring you are clear, concise and specific about what it is you are conveying.

  1. If you want SOMEONE to DO SOMETHING, ensure your communication states who that person is, what that is, why that is, and what benefit it is to them.
    1. When sending a group email or on a group call, be specific in assigning who needs to do what. Don’t assume they know, even if it matches what someone’s role is to do.
  2. If you want a response or action taken BY A CERTAIN DATE, state that.
  3. If you are expecting a CHALLENGE or your ideas to be OBJECTED TO, be proactive in planning, preparing and presenting a response to it upfront, so it isn’t challenged or objected to.
  4. If you want to be CLEAR and CONCISE, plan and prepare that. Outline it, create a bulleted list, script it out.


Communication is all about being intentional, thoughtful, and thorough in planning any communication (in email, text, phone or face to face). So, Use the 6 P’s of Communication and you will create a significant shift in the outcome of your communication.

PLAN what the purpose of your communication is. Make it clear the agenda, due dates or timeline, your talking points, tasks or assignments, responses to objections and your desired outcome from the communication.

PREPARE the content in such a way that is clear, concise and focused with a WIIFT (what’s in it for them).

PRACTICE the content, even if that is: reviewing the email over and over for tone, grammar, spelling, detail, timeline, etc.  For verbal communications, walk-through your notes, read it out loud, and practice what and how you are going to present it. Adjust where needed.

PRESENT it in a way that engages, informs, updates, assigns, gains agreement or receives confirmation, and allows for follow-through.

PROCESS the result. Whether the presenter or receiver, ensure for yourself that the communication was clear, specific, concise,  and complete. Recap any communication needed to confirm understanding and agreement.

PURSUE any needed follow-up on questions, confusion or frustration over what was presented or received. There is NO excuse for “I didn’t understand” or “They weren’t clear”. If YOU are not clear or need more information, pursue it.

Communication starts with YOU and only YOU. So, the next time you are questioning why folks aren’t responding, following through, acting, agreeing or supporting you, look to the approach you have taken and make adjustments. 

Life is an endless stream of verbal, nonverbal and written communications, and you are doing it with human beings with tons of emotions, beliefs, feelings and thoughts. It takes focus, determination, persistence and practice to become skilled at it. But once you do, the world is your oyster.

Need help with your or your team members communications. Schedule a DISCOVERY COACHING CALL.


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